A Night of Style With Zoora

Aubrie speaking to the crowd

Founder Aubrie addresses our guests at the event

Monday night, a handful of Boston fashion bloggers and fashionistas joined us at Bradley & Diegel salon on Newbury St. to mingle with designers, get their hair styled, and check out an early version of the site over wine and cheese.

At a party full of fashion bloggers, there are a few things you can be sure of: One, that everyone’s heel heights combined would be taller than the building itself. Two, that people’s outfits will rival runway looks. And three, that cameras will be flashing every moment. All of these proved to be true.

Emily Muller brought several pieces from her most recent collection

Emily Muller brought several pieces from her most recent collection

Designers Victoria Dominguez-Bagu of Maria Victoria Designs and Emily Muller joined us and provided clothes featured on the site for our guests to browse through. Emily brought some of the most well-received pieces from her most recent collection, featuring grommet and leather straps on gorgeous breezy silk. Victoria brought some show-stopping pieces as well, including a pleated yellow silk sundress that had the whole room drooling.

We were so excited to show an early version of the site to everyone present and get their feedback on ways to improve it! No one knows online shopping quite like bloggers do, so we knew we were in good hands with their advice!

The stylists at Bradley & Diegel went to work on our guests' hair

The stylists at Bradley & Diegel went to work on our guests' hair

In between checking out the site and looking through clothes, everyone had the chance to get their hair done by the stylists at Bradley & Diegel. After all, what’s great fashion if you don’t have the hair to match? We saw some envy-inducing blowouts and curls.

Among others, we were joined by Lei Ann of Lee Ann Off Duty, Smita Jacob of Fashion Hogger, Nicolle Saylor, and Alicia Pensarosa of Madcap Style.

Thank you so much to everyone who came out! Be sure to like us on Facebook to see more pictures from the evening!

About zoorallc

Zoora makes finding your perfect wardrobe easy by providing access to the hottest emerging designers offering personalized clothing. Pick a little black dress and lengthen the hemline to flatter your shape. Find a great business trench and add a hood for the rain. Each designer allows you to alter colors, hemlines, sleeves, necklines, or detailing so that each piece can be suited to your individual style, and all garments can be altered in house for an optimized fit. Create clothing that works for you, not for everyone else.

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