Customize This Wedding Season


Wedding season has approached us and although our invites may have increased most of our wallets have not. Of course you need to look fabulous for each event without committing the dreadful crime of repeated outfits.

Have no fear, Zoora has partnered with Swapaholics for their upcoming event, “Wedding Season Swap and Shop.”

The event will focus on swapping cocktail dresses, formal wear, and festive separates perfect for surviving wedding season. Not only will you be able to swap outfits, but you will also have your pick from Zoora’s 2012 Private Capsule Collection – four stunning silhouettes, each with customizable fit, hemline, color and details (like your choice of metallic tassel belts).

“We love working with The Swapaholics because they make new ways of approaching fashion easy, affordable, and fun. They have made swaps more accessible in the same way that we hope to make custom clothing more accessible,” says Aubrie Pagano, founder & CEO of Zoora.

The Zoora team will be in attendance armed with a seamstress on deck to take measurements and create live alterations for attendees who wish to purchase customized pieces from the capsule collection (pieces priced from $68-99). You can snag something altered just for you that no one else will have for under $100!

This is the first swap of its kind for Swapaholics dedicated to the wedding season. Previous swaps included a wide range of designers from Chloe, Chanel, Manolo Blahnik, Theory to ASOS, Banana Republic and Zara, to name a few.

Come swap a dress from an immense array of choices and designers or get your own customized piece from Zoora and get ready to face the wedding season head on dressed fabulously from head to toe.

About “Wedding Swap and Shop”

The event will be held on June 20, 2012, in the courtyard and lounge at 40Berkeley, in Boston’s historic South End. Admission for each monthly clothing swap is $10, with advance tickets available online at, which includes swapping, bubbly (for those 21+ with proper ID) from Boston’s own 90+ Cellars, and desserts. For June’s event, each attendee is asked to bring one to two dresses or formal ensembles plus three or four cocktail-appropriate pairs of shoes, accessories, pieces of jewelry, or handbags (3-5 items total).

About Zoora (

Launched in January 2012, Zoora is a members-only online boutique and community, offering women’s custom clothing to a population historically excluded from affording bespoke fashion. Zoora currently features over a dozen designers selling customized clothing on its e-commerce site, including Project Runway finalist Althea Harper, Betsey Johnson interns Lily & Migs, and celebrity favorite Alana Hale.

About Swapaholics (

“The Swapaholics are America’s favorite swap event planners and sustainable lifestyle experts based in Boston, MA who are dedicated to making swapping cool again, spreading the love for secondhand style, and sharing their trendsetting take on budget- and eco-friendly living.” They have been featured in USA Today, The Boston Globe, The Los Angeles Times, ABC, NBC, CBS, FOX, and many other media outlets.

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About zoorallc

Zoora makes finding your perfect wardrobe easy by providing access to the hottest emerging designers offering personalized clothing. Pick a little black dress and lengthen the hemline to flatter your shape. Find a great business trench and add a hood for the rain. Each designer allows you to alter colors, hemlines, sleeves, necklines, or detailing so that each piece can be suited to your individual style, and all garments can be altered in house for an optimized fit. Create clothing that works for you, not for everyone else.

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