Category Archives: Fashion Start-up

We Are All Grown Up

Dear fashionable friends, I wanted you to hear the exciting news directly from us. After spending the past few months growing and nurturing Zoora, we’ve decided that it’s time for our next big step. Given everything that we have learned

We Are All Grown Up

Dear fashionable friends, I wanted you to hear the exciting news directly from us. After spending the past few months growing and nurturing Zoora, we’ve decided that it’s time for our next big step. Given everything that we have learned

July Founder’s Letter

Zoora Community, Thanks for sticking with us on this roller-coaster since we last talked in April.  Much has seemed to happen over the course of the past 60 days and I would like to stop (for only a brief moment

July Founder’s Letter

Zoora Community, Thanks for sticking with us on this roller-coaster since we last talked in April.  Much has seemed to happen over the course of the past 60 days and I would like to stop (for only a brief moment

Image

Customize This Wedding Season

Wedding season has approached us and although our invites may have increased most of our wallets have not. Of course you need to look fabulous for each event without committing the dreadful crime of repeated outfits. Have no fear, Zoora

Image

Customize This Wedding Season

Wedding season has approached us and although our invites may have increased most of our wallets have not. Of course you need to look fabulous for each event without committing the dreadful crime of repeated outfits. Have no fear, Zoora

Sustainability2

Zoora Bleeds Green: 4 Ways Zoora Practices Sustainability

In the midst of the maxi skirts and crop tops and the coming and going of sneaker wedges, sustainability has remained a prominent trend across all industries, and in the fashion industry particularly. Because we feel that the things you

Sustainability2

Zoora Bleeds Green: 4 Ways Zoora Practices Sustainability

In the midst of the maxi skirts and crop tops and the coming and going of sneaker wedges, sustainability has remained a prominent trend across all industries, and in the fashion industry particularly. Because we feel that the things you

zoora1

Zoora Looks Great with Proxy Apparel

You know how certain pairings make good things even better – like rainbow sprinkles on an ice cream sundae? That’s how we feel about taking our favorite Zoora pieces and adding a sprinkling of style from some of our favorite

zoora1

Zoora Looks Great with Proxy Apparel

You know how certain pairings make good things even better – like rainbow sprinkles on an ice cream sundae? That’s how we feel about taking our favorite Zoora pieces and adding a sprinkling of style from some of our favorite

Start-up Timeline

The Road to Zoora: A Look Back over Year One

Many of our friends and followers have asked how we got to where we are today. It’s safe to say it wasn’t easy, and we definitely didn’t travel in a straight line (don’t let anyone ever tell you starting a

Start-up Timeline

The Road to Zoora: A Look Back over Year One

Many of our friends and followers have asked how we got to where we are today. It’s safe to say it wasn’t easy, and we definitely didn’t travel in a straight line (don’t let anyone ever tell you starting a

victoriazooraedits2_(3)

Presenting Zoora’s Spring Capsule Collection

We are thrilled to present Zoora’s capsule collection, unveiled nationally today. We thought carefully about what clothing we would want to buy this spring and decided upon four flattering and stylish silhouettes: An easy shirt dress A so-in-right-now waterfall skirt

victoriazooraedits2_(3)

Presenting Zoora’s Spring Capsule Collection

We are thrilled to present Zoora’s capsule collection, unveiled nationally today. We thought carefully about what clothing we would want to buy this spring and decided upon four flattering and stylish silhouettes: An easy shirt dress A so-in-right-now waterfall skirt

erin

The Expert Behind Capsule Collection Customization

With the Capsule Collection launching today, we see no better time to introduce you to our resident seamstress, Erin. She is the beauty, the brains and the skill that will be carrying out all of your alteration requests for capsule

erin

The Expert Behind Capsule Collection Customization

With the Capsule Collection launching today, we see no better time to introduce you to our resident seamstress, Erin. She is the beauty, the brains and the skill that will be carrying out all of your alteration requests for capsule

Founder Aubrie Pagano

Letter from the Founder: April

Hi Zoora Community, Rather than sporadically insert myself and my ideas into our blog and social media and frustrate my team’s communication planning (“Aubrie, were you the one who posted about Ryan Gosling and his inspiration for the Zoora pose

Founder Aubrie Pagano

Letter from the Founder: April

Hi Zoora Community, Rather than sporadically insert myself and my ideas into our blog and social media and frustrate my team’s communication planning (“Aubrie, were you the one who posted about Ryan Gosling and his inspiration for the Zoora pose

Zoora's new homepage

Zoora’s New Look: Refined, Rejuvenated, and Ready for Fashion

The secret’s finally out — we’ve given ourselves a virtual facelift! A shiny, new, stream-lined look was just what we needed; and trust us, you’ll love our new ‘do too. We’ve completely redone the majority of our site, even adopting a new

Zoora's new homepage

Zoora’s New Look: Refined, Rejuvenated, and Ready for Fashion

The secret’s finally out — we’ve given ourselves a virtual facelift! A shiny, new, stream-lined look was just what we needed; and trust us, you’ll love our new ‘do too. We’ve completely redone the majority of our site, even adopting a new